Partnered with hoteliers to launch a fresh, playful luxury hotel brand in the Choice family—think business casual turned up for millennials. Helped build the strategy and brand vibe, then owned the look and feel with killer brand guidelines. Art directed ads and hotel design elements that didn’t just elevate the brand—they sparked a serious boost in bookings that year. Plus, we rocked a takeover experiential campaign in New York City that moved the needle with a big bang!

Photography: Amanda Marsalis / Writers: Joe Pistone, David Bonner, Danielle Sirk / Designer: Jessica Painter