Creative Ninja & Keeper of Vision | Lead Creative Strategist & Art Director

Led the creative strategy, art direction, and ideation for a comprehensive national campaign, managing a multidisciplinary team of designers, animators, writers, illustrators, producers, and contractors. Ensured a holistic approach across all platforms including social media, web, paid media, high-impact digital units, audio, and OTT/CTV.

The bilingual campaign spanned 8 U.S. regions — Texas, Florida, New York, North Carolina, Mississippi, Louisiana, New Jersey, and Alabama — delivering over 679 million impressions, 30.9K goal conversions, and attracting 1.3 million visitors to the landing page. High-impact digital units achieved a remarkable 95% conversion rate. The campaign aired on major networks including CNN, ESPN, USA Today, The Weather Channel, and iHeartRadio.

The creative concept centered on trusting natural instincts to protect the life you've built by securing flood insurance. Inspired playfully by Sir David Attenborough, the campaign tackled serious flooding issues in an engaging, educational manner.

Writer: Cara Bloomer / Directors: Bernie Roux, Josh Forbes (AlkemyX) / Director of Production: Michael Kim / Line Producer: Lynn Quinn / Designers: Lauren Budreau, Laura Chwirut, Chuck Livingston, Loren Ilvedson / Account Managers: Jodie Warren, Alex Tzavellas / Illustrator: August Lamm