All The Feelings
I took the lead on this energetic campaign that turned passport checks into a thrill ride! Starting with lightning-fast concepting and graphics, I teamed up with an awesome crew to roll out phases that brought travel excitement to life nationwide.

From New York to LA, Chicago to Dallas, we blasted bold colors, punchy messages, and animated passport graphics across HTML5 banners, social stories, native ads, and out-of-home spots. The buzz? Over 311 million impressions and 1.5 million conversions in just weeks — talk about making waves!

This campaign isn’t just about passports—it’s about capturing that rush of adventure, making every traveler feel all the feels before they even board the plane.

VP, Creative Director: Claudia Barac-Roth/ ACD, Writer: Meredith Friedline/ Art Director: Robert Arthur/ Designers: Taylor LeShock, Mason Pocklington/ Production: Chuck Livingston/ Animation: Kevin Schmitt/ Agency: Yes&/ Client: Bureau of Consular Affairs